When my colleague Laura Ramos and I set out to “Wave” the B2B predictive marketing analytics space, we knew that while there are impressive results across the board here, marketers [ … ]

Today’s small business owners represent the most technologically savvy cohort of SMBs that has ever existed. From email infrastructure to search engine optimization, CRMs to automated customer support – SMBs [ … ]

Marketers should use artificial intelligence (AI) to solve problems, not just because it’s the latest fad. That was the consensus at the mainstage keynote at the MarTech conference on Wednesday [ … ]

The Predictive Marketing Analytics for B2B Marketers Forrester Wave

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