The Predictive Marketing Analytics for B2B Marketers Forrester Wave
When my colleague Laura Ramos and I set out to “Wave” the B2B predictive marketing analytics space, we knew that while there are impressive results across the board here, marketers [ … ]
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A Practical Approach to Emerging Tech for SMBs: AI, Blockchain, Cryptocurrencies, IoT, and AR/VR
Today’s small business owners represent the most technologically savvy cohort of SMBs that has ever existed. From email infrastructure to search engine optimization, CRMs to automated customer support – SMBs [ … ]
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Speakers at MarTech Pull Back the Curtain on Artificial Intelligence
Marketers should use artificial intelligence (AI) to solve problems, not just because it’s the latest fad. That was the consensus at the mainstage keynote at the MarTech conference on Wednesday [ … ]
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