We’ve already touched upon some of the key challenges that brands face in trying to acquire new customers. A lack of trust in brands being key. But that’s not to [ … ]

With 2019 coming to a close, consumer-facing industries are creating and implementing next-generation marketing strategies to improve customer experience in the coming year. Already, customers are capable of making purchases [ … ]

Market research is a critical component when you’re launching a product, try to improve your existing service, or when you’re just looking to be a step ahead of your competitors. It will [ … ]

Learn how to create employee surveys that can improve your employees’ satisfaction, engagement and performance. Employee surveys should have clear objectives and actionable questions. Share survey results with your team [ … ]

One of my clients recently asked me a very interesting question. I share it here, as I am sure that you too have asked it yourself from time to time. [ … ]

Every day we hear how business is changing with an ever-increasing level of customer interaction through the Web, social networks and mobile apps. We hear about the evolution of marketing, [ … ]

Big businesses no longer run the world — consumers do. Technology has changed consumers’ expectations, and brands should deliver in terms of speed, innovation, transparency, authenticity and consistency. You are [ … ]

We asked three programmers to share their takes on effort estimates. Reddit Senior Director of Engineering KD Bhulani said each developer on his team starts projects with what he called a [ … ]

To every business, there’s a lifecycle. For construction companies, your business lifecycle starts with the cost estimate. As the starting point for all construction jobs, the cost estimate has a direct [ … ]

Roofing estimation software has become the quickest, and easiest way to give estimations. Both roofing and insurance companies have started using software to calculate bids. I have investigated various software [ … ]