Despite all the headlines, movies, television shows and prevalence of chatbots, artificial intelligence (AI) is not taking over, at least not anytime in the immediate future. Certainly, there’s a need [ … ]
Category: Artificial Intelligence
4 Ways to Use Machine Learning to Improve Customer Experience
In a digital business environment, providing a quality customer experience — on multiple digital fronts — is not only a crucial aspect in modern business strategies, but it’s also becoming a [ … ]
4 Powerful Ways Artificial Intelligence is Molding E-Commerce
According to marketing guru, Seth Godin, “Artificial intelligence does a job we weren’t necessarily crazy about doing anyway, it does it quietly, and well, and then we take it for granted.” [ … ]
How Can Analytics and AI Allow Marketers to Predict the Future?
We don’t exactly have a great track record of forecasting the future, so this seems sage advice. From IBM president Thomas Watson declaring in the early 1940’s that there would [ … ]
Using AI for Marketing Intelligence
The increasing influence that technology has on consumerism is calling for more intelligent marketing. Consumer interactions with companies are constantly changing due to greater uses of technology. To keep up [ … ]
10 Reasons Why AI-Powered, Automated Customer Service Is the Future
Automation is everywhere these days enabling users to accomplish a wide range of tasks – from ordering pizza, checking luggage at the airport, booking a hotel room, right through to [ … ]
The Game for Deep Learning Has Just Begun
It’s been 20 years since IBM’s supercomputer Deep Blue defeated world chess champion, Gary Kasparov, in a historical first victory for artificial intelligence. What was once a futuristic concept in [ … ]
Why Marketers Need to Double down on Artificial Intelligence
Did you know that artificial intelligence startups continue to attract hundreds of millions of dollars in venture capital investments? Or how about the fact that Harvard University recently received $28 million to build artificial [ … ]
4 Ways Artificial Intelligence Can Help You Make More Sales
There are two divided sides when it comes to Artificial Intelligence (AI): those excited about its possibilities and those scared by its potential. Love it or hate it, AI already exists in [ … ]
Will Sales People Be Replaced by Robots?
After Watson became the Jeopardy champion, IBM teamed-up with the Cleveland Clinic to help physicians speed up and improve the accuracy rates of their diagnosis and prescriptions. In this case, Watson augments [ … ]