The Forrester Wave™: Data Management Platforms, Q2 2017 is the third examination of the technical capabilities of the participating data management platform (DMP) vendors. The rubber meets the road, however, [ … ]
Category: CDP
How Can Marketers Achieve Personalization in 2018?
Despite personalization being lauded as a best practice principle for years, many brands still struggle with the implementation. Recent research conducted by McKinsey revealed that just 40 percent of personalized messages actually [ … ]
Everybody’s Talking About Customer Data Platforms
With customers demanding greater personalization and privacy regulations demanding the companies control their data, marketers are talking about CDPs more than ever before. According to CMS wire, CDPs will be worth [ … ]
Top Ten Checklist for an Enterprise Customer Data Platform
Companies have access to more data than ever before. The question is how do you get the best out of that data? How can you best organize data to draw [ … ]
Data Management Platforms a Requisite for Customer Engagement Across Verticals Prompts Market Growth
Albany, NY — (SBWIRE) — 10/05/2018 — Need for apt data management solutions for efficient management of voluminous data from various sources has catapulted adoption of data management platform. Proliferation [ … ]
The Heartbeat of Modern Marketing: Data Activation and Personalization
Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers and profitable for companies. We’ve come a long [ … ]
10 Strategies to WOW Your Customers with Data Platforms
In today’s multi-click and multi-device journey for which consumers experience, the need to personalize marketing messaging is paramount to delivering increased loyalty. The holy grail for most multi-channel marketers is [ … ]
Investing in Customer Data Platform: Choosing the Right Vendor
MAY: CHOOSING THE RIGHT CDP VENDOR You know you need a customer data platform (CDP) – but how on earth can you be sure you are picking the right one? [ … ]
Understanding How Lytics Identity Resolution Works
A while ago, I saw another prominent data scientist share an idea about data management that I find pretty compelling. Happy families are all alike; every unhappy family is unhappy in its own way. [ … ]
What’s the Difference Between Customer Data Platforms and Data Management Platforms?
The modern connected customer has completely redefined the relationship between brands and consumers. People now use dozens of digital and physical touchpoints during their path to purchase. They expect seamless [ … ]