“I don’t have enough data.” “I don’t have good enough data.”  “My data is too old.” These are the responses we often hear when customers are trying to improve their analytics processes. [ … ]

Sales coaching software gives salespeople and managers the ability to analyze and collaborate on sales calls and emails to help refine technique, establish best practices, and improve sales close rates. [ … ]

Customer relationship management (CRM) software and marketing automation software are different. If you’re surprised by this, that’s OK. At face value, they seem to be the same thing. In actuality, [ … ]

Traditionally, the sales process was envisioned as a funnel. Put raw leads in the top, qualify as you go, and eventually money comes out the bottom (or that’s the hope). [ … ]

Marketing has long been a challenging proposition. The inherent circuitous path from brand to buyer, coupled with the ever-changing (and increasing) set of influencers scattered along the customer journey, has always made it [ … ]

Selecting martech stack elements is one thing, but finding the humans to use them is quite another.  Let’s face it — building a marketing operations (MO) function is hard. Building a [ … ]

With so many business and finance leaders facing unprecedented market disruption and the need for wholesale transformation in their businesses, there has never been a more crucial time to get [ … ]

To say that forecasting is the bane of existence of most sales managers and leaders is a bit of an understatement. For most representatives, the choice between working on the [ … ]