“I don’t have enough data.” “I don’t have good enough data.” “My data is too old.” These are the responses we often hear when customers are trying to improve their analytics processes. [ … ]
Category: Marketing Automation
Best Sales Coaching Software in 2018
Sales coaching software gives salespeople and managers the ability to analyze and collaborate on sales calls and emails to help refine technique, establish best practices, and improve sales close rates. [ … ]
What’s the Difference Between CRM and Marketing Automation Software?
Customer relationship management (CRM) software and marketing automation software are different. If you’re surprised by this, that’s OK. At face value, they seem to be the same thing. In actuality, [ … ]
Optimize Sales Effectiveness with the Sales Velocity Equation
Traditionally, the sales process was envisioned as a funnel. Put raw leads in the top, qualify as you go, and eventually money comes out the bottom (or that’s the hope). [ … ]
Designing an Effective and Adaptable Marketing Organization
Marketing has long been a challenging proposition. The inherent circuitous path from brand to buyer, coupled with the ever-changing (and increasing) set of influencers scattered along the customer journey, has always made it [ … ]
Rent, Buy or Train? How to Accelerate Strategic Marketing Operations
Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Let’s face it — building a marketing operations (MO) function is hard. Building a [ … ]
How Data-Driven Decision Making Improve Budget Confidence and Results
Executive Summary Most marketers today must do more with less. Faced with steep competition and an increasing number of ways to reach consumers, they need to spend every penny wisely. [ … ]
5 Strategies for More Accurate Sales Forecasting
With so many business and finance leaders facing unprecedented market disruption and the need for wholesale transformation in their businesses, there has never been a more crucial time to get [ … ]
Four Principles for Great Sales Forecasts
To say that forecasting is the bane of existence of most sales managers and leaders is a bit of an understatement. For most representatives, the choice between working on the [ … ]
4 B2B Marketing Strategies That Deserve Help from an Agency
Build or buy? It’s the question of the hour for many B2B marketers. Do you build your own campaigns — your own content, creatives, landing pages, ads, drip programs, analytics [ … ]