If you ask Google how to lower your cost-per-acquisition (CPA) inside Google Ads you won’t get a straight answer. You may read through a series of articles on how to do Target [ … ]
Category: MarTech
4 Strategies That Will Help You Land More Qualified Leads
According to The Bridge Group, the average sales rep makes 46 calls each day. That’s a lot of time on the phone, and if those calls aren’t going out to qualified leads, [ … ]
The Top 20 Places Your Business Needs to Be Listed Online
Gone are the days when a business laid down an annual sum to have its information listed in the Yellow Pages. These days it’s crucial for small businesses to instead [ … ]
14 Ways to Get Free Advertising for Your Business
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing [ … ]
9 Ways to Promote Your Local Business Online
Local online advertising for businesses has been a red-hot topic for a while now, and it is something your business can no longer afford to ignore. It takes time to [ … ]
5 Crucial Data-Driven Marketing Trends and How to Exploit Them
As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be [ … ]
How Data-Driven Decision Making Improve Budget Confidence and Results
Executive Summary Most marketers today must do more with less. Faced with steep competition and an increasing number of ways to reach consumers, they need to spend every penny wisely. [ … ]