Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s how they do it. “Ideas and numbers” have always had an [ … ]
Category: Predictive Analytics
Use Advanced Analytics Techniques to Increase Sales Performance Management Effectiveness
Advanced analytics techniques that focus on SPM — including predictive, prescriptive, benchmarking and machine learning — are now available. Application leaders must choose the right combination of advanced and traditional [ … ]
How Can Analytics and AI Allow Marketers to Predict the Future?
We don’t exactly have a great track record of forecasting the future, so this seems sage advice. From IBM president Thomas Watson declaring in the early 1940’s that there would [ … ]
7 Productivity Tips to Help Marketers Go from ‘Busyness’ to Business
How’s your day so far? Spent all day shovelling emails, rushing from meeting to meeting, being super-busy but not getting anything significant done? Is the to-do list that you wrote [ … ]