Did you know that artificial intelligence startups continue to attract hundreds of millions of dollars in venture capital investments? Or how about the fact that Harvard University recently received $28 million to build artificial [ … ]
Month: August 2017
Dell EMC Launches Storytelling Campaign to Humanise Its Brand and Product
IT business Dell EMC has launched a new advertising campaign fronted by a fictional IT manager – Dennis – in an attempt to humanise its brand and product. Created by agency [ … ]
8 Customer-Rich Platforms Your Marketing Efforts May Be Overlooking
When we think about the best social media platforms for marketers, huge websites like Facebook, Instagram and Twitter come to mind first. Because they’re significant gathering places for users, advertisers typically focus [ … ]
Why Going Cheap on Your Branding Is One of the Worst Mistakes You Can Make
Your brand has a life. Believe it or not, this thing you’ve created has legs to stand on, living and breathing every day. While this may sound high-minded, statistics prove [ … ]
4 Ways Artificial Intelligence Can Help You Make More Sales
There are two divided sides when it comes to Artificial Intelligence (AI): those excited about its possibilities and those scared by its potential. Love it or hate it, AI already exists in [ … ]
11 Lessons Learned from Failed Link Building Campaigns
We’ve created more than 800 content campaigns at Fractl over the years, and we’d be lying if we told you every single one was a hit. The Internet is a [ … ]
4 Digital Marketing Strategies to Boost Your B2B Lead Generation
Digital technology has opened up a whole new world of B2B lead generation channels for organisations. However, not all tools are as effective and efficient at delivering the quality leads [ … ]
Email Open Rates Double on Mobile Devices in Last Five Years
Mobile email opens have nearly doubled over the past five years with more than half of emails now being opened on mobile devices, according to research by Return Path. The report – The [ … ]
What’s the Best B2B Marketing Advice You’ve Ever Received?
In my last post, I wrote about the advice I’d give to those just starting out or in the early stages of a career in B2B marketing. In the weeks since, I’ve [ … ]
Google Replaces Apple as World’s Most Valuable Brand
With a brand value of $109.5 billion, Google has knocked Apple from the top spot as the world’s most valuable brand, according to Brand Finance’s Global 500 ranking. This news follows a relatively tough [ … ]