Did you know that artificial intelligence startups continue to attract hundreds of millions of dollars in venture capital investments? Or how about the fact that Harvard University recently received $28 million to build artificial intelligence as strong as the human brain?
As a marketing professional, you can’t afford to overlook the power of artificial intelligence. Not only is this the wave of the future, but it’s the “here and now” in many ways. You can either embrace it or act like it doesn’t exist (I don’t suggest this).
Now’s the time to double down on artificial intelligence, as this will give you a head start on the competition.
Here are three reasons why marketers need to double down on artificial intelligence:
1. It’s A Big Deal On Social
Did you know you can use artificial intelligence to growth hack social media engagement?
From customer information gathering to content curation, artificial intelligence is the name of the game. It can save you time. It can save you money. And best yet, it can help you achieve greater results.
With social media growing quickly alongside artificial intelligence technology (see below), it’s only natural for the two to be mentioned together.
2. Predictive Analytics
Wouldn’t it be great if you never again had to guess what your target audience is thinking? Would a better understanding of your target audience help boost engagement and sales?
Predictive analytics can help you better understand what your audience is looking for, as to provide them with more accurate information, products, and services.
Forget about guessing or relying solely on instinct to make key business decisions. Artificial intelligence will take all the guess work out of the equation. This way you can focus your time and money on what works, not what you think will work.
The end result is simple: a more targeted marketing strategy.
3. There’s No Stopping The Growth
Imagine if you would have ignored the power of social media marketing five years ago. Or imagine if you would ignore everything that content marketing can do for your business. You’d never keep up with the competition.
The same is going to hold true with artificial intelligence. There is no stopping the growth, so you have two choices: get on board with the idea that AI will change the way you market your busines or let the competition pass you by.
According to Accenture, the “impact of AI in 12 developed economies reveals that AI could double annual economic growth rates in 2035 by changing the nature of work and creating a new relationship between man and machine.”
That’s a serious statistic that should open your eyes as to where things are going over the next 15 to 20 years.
A lot will change during this time, but you can be guaranteed that artificial intelligence will continue to grow. There’s no stopping it now.
4. The Competition Will Pass You By
Regardless of your industry, company size, or marketing strategy, one thing will never change: there will always be competition.
If you want to remain at the forefront of your industry — at least as far as your marketing strategy is concerned — you’ll want to double down (and then some) on artificial intelligence.
A growing number of companies are using AI, for everything from sales to marketing to deterring security intrusions.
It’s a common misconception that only the “tech giants” are using AI. While there’s no denying the fact that the biggest names of tech are investing in this technology, companies of all sizes can get involved.
Even if your top competitors have yet to embrace AI, you shouldn’t assume it’s okay to follow in their footsteps. This is your opportunity to take the lead in your space, thus beating your competition to the punch.
Instead of letting the competition pass you by, use artificial intelligence to turn the tables.