When a sale involves 5.4 people, having data on each individual and how they like to be communicated to is key. Rishi Dave, CMO at Dun & Bradstreet, outlines the [ … ]
Category: ABM
3 Ways Intent Data Is Getting Better for B2B Marketers
Several years ago, “Big Data” became one of the hottest trends in marketing. Everyone had to harness it, use it and somehow profit from it. But quickly, B2B marketers realized [ … ]
Why You Need to Connect with Top Decision Makers
A common mistake in sales organisations is to implement an appointment setting strategy that treats all contacts equally. You and I both know that not all managers in a company [ … ]
What’s the Best B2B Marketing Advice You’ve Ever Received?
In my last post, I wrote about the advice I’d give to those just starting out or in the early stages of a career in B2B marketing. In the weeks since, I’ve [ … ]
Skills Every Content Marketer Should Have
Content marketing consists of many different parts. Although you can get away with having a basic level of understanding, an advanced content marketer will want to develop their skills in [ … ]
Global Social Media Statistics Summary 2017
Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that [ … ]
86% of CMOs Say Marketing Will Own the Customer Experience by 2020
In the midst of buyer complexity marketers are getting the message that it’s time to change their role in the business. A report from The Economist Intelligence Unit, The Path to [ … ]
Social Media Noise Has Become Deafening!
This is not the first time that I have touched on this subject but, it’s certainly not getting any quieter out there. There’s an old saying that “you are either [ … ]
Why B2B Marketing Looks Hard to Understand
Knowledge is everything for intellectual people. Some, its strength while others its power. But when you step into the business industries, cleverness is the key to your success. No matter [ … ]
User-Generated Content Can Happen in B2B Marketing Strategy
It’s been a long Friday for Sarah. She’s worked all week to crank out two articles and a video for her B2B software brand. Now that everything is queued up [ … ]