Finance leaders at nonprofit health and human services organizations are plagued with constant internal and external challenges. Whether in the form of managing cash flow, finding donors, or dealing with [ … ]

According to the report, the market accounted for $1,399.7 million in 2017 and is expected to reach $5,177.5 million by 2026 growing at a CAGR of 15.6%. Rising adoption of [ … ]

As a digital marketer, you may be dealing with customer data that’s siloed across multiple martech databases and platforms. The result: Fractured customer identities that hinder your ability to deliver [ … ]

Facebook is a marketing powerhouse. Here’s how to use your first-party data to make it work even harder for your brand. With more than two billion active users and one [ … ]

I heard about DMPs for the 1sttime when Adobe acquired DemDex in 2011 and rebranded it as Adobe Audience Manager (AAM). DemDex’s acquisition had happened within two years of its [ … ]

At some point, any meaningful examination of marketing strategy leads to a quantitative assessment of data… its sources, its quality, and its usefulness. There are also qualitative considerations. These involve [ … ]

How do I store, organize and transform the data I collect from all customer touchpoints, in a way that it makes a real-time, persistent and unified view of the customer [ … ]