68% of marketing leaders say their company is increasingly competing with customer experience. 65% of B2B buyers are likely to switch brands if a company doesn’t make an effort to [ … ]
Category: Artificial Intelligence
3 Ways Artificial Intelligence Is Transforming B2B Marketing
We’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing trend: artificial intelligence (AI). Before you sigh and think, “Really, [ … ]
B2B Applications of AI in Marketing: Two Use Cases That Matter
Artificial intelligence and machine learning are proving to be very useful in just about every business function in the enterprise, and marketing is no exception. AI is already impacting marketing, [ … ]
Microsoft Reinforces AI Vision at London Event
Microsoft’s vision for AI (artificial intelligence) is about people. It’s about amplifying human ingenuity through intelligent technology that will reason with, understand and interact with people and, together with people, [ … ]