B2B marketers all have one thing in common: They need to know where the money goes. But attribution isn’t always easy. “Marketers today are really taking on more responsibility for [ … ]
Month: July 2017
53% of Marketers Plan to Adopt Artificial Intelligence in Two Years
68% of marketing leaders say their company is increasingly competing with customer experience. 65% of B2B buyers are likely to switch brands if a company doesn’t make an effort to [ … ]
Influencer Marketing: Choosing Influencers, Strategies and Metrics
There are so many variables to influencer marketing, it’s really hard to generalize advice. Program effectiveness depends on so many variables such as the context, content, cost, industry, reach, return, trust and [ … ]
3 Ways Artificial Intelligence Is Transforming B2B Marketing
We’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing trend: artificial intelligence (AI). Before you sigh and think, “Really, [ … ]
B2B Applications of AI in Marketing: Two Use Cases That Matter
Artificial intelligence and machine learning are proving to be very useful in just about every business function in the enterprise, and marketing is no exception. AI is already impacting marketing, [ … ]
Avoid Blind Spots in Your Lead Scoring with Social Intent Data
What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question. [ … ]
Microsoft Reinforces AI Vision at London Event
Microsoft’s vision for AI (artificial intelligence) is about people. It’s about amplifying human ingenuity through intelligent technology that will reason with, understand and interact with people and, together with people, [ … ]
6 Social Media Trends We’re Watching in 2016
The course of social media marketing never did run smooth. The top platforms now could disappear tomorrow, marketing strategies that worked previously could suddenly backfire and drive customers away. But [ … ]